Category: marketing collateral

content marketing, marketing collateral

Content Strategy: A Decisive Partner for Your Business Success Story

Dec 28, 2022 by mindivik 0 Comments #content strategy

Content Strategy: A Decisive Partner for Your Business Success Story

The right content creates the right waves in the market and catapults your business to the desired heights. This adage has been doing rounds for years, but the present times have highlighted the importance of having a robust content strategy.

Let’s face it: your product/application/service is only as good as your customers perceive. Deep down, you know your product development team has created a truly fantastic offering. Still, if you cannot explain the goodies to customers, you waste a genuine opportunity to inspire lives.

The need to remain relevant in the market has prompted businesses to create winning content models that engage their audience and strengthen their brand image. All this while keeping their curiosity alive. Remember, your customer is spoiled for options today, and you need to be extra cautious in curating a viable content plan.

Designing the Right Content Plan

What new possibilities does your content offer? Who is the target audience? How will consumers benefit from it? What is your business model? Does your content answer all the questions of the entire demographic spectrum of your target audience?

These are but a few questions, among many others, to which you must ascertain answers before creating your quintessential content structure. The skeletal structure of your content plan must consist of the following:

Establishing a Clear Purpose

The first step in creating your content marketing plan is to identify why you are creating content. This encompasses the short-term and possible long-term vision you associate with the content. It can be as simple as improving sales numbers and increasing organic traffic to your website or complicated goals that revolve around brand enhancement and marketability.

Once you have decided on all the objectives, set quantifiable targets that are achievable and dynamic enough to accommodate changes as required. Remember that only an idea backed by an attainable timeline can yield the desired results.

Identifying a Well-defined Target Audience

Your revenues, ROI, market domination, and eventual success depends on how well you know your target audience. While this can certainly be a challenge, if you have a clear business purpose defined for your solution (previous point), identifying the suitable consumer set should not be much of a bother.

The idea should be to outline the proper demographics of your target audience, such as age, purchase patterns, location, and income bracket. This will help narrow down choices and better align your product with the subsequent marketing initiatives.

The essential factor here is to ensure that your content does not rigidly target a particular audience, as customer preferences tend to percolate across age and income groups. While this ensures wider reach, it also opens up new business avenues for your product across markets that might not have been in your original blueprint.

Conducting a Thorough Competition Check

It is always a prudent practice to keep an eye on the kind of content your competitors are circulating. It’s a sure-shot way to get direction and passively learn from their experiences. The key here is to stretch beyond your conventional competitors and study the content across any platform that has the potential to grab your prospective customer’s eyeballs.

Assessing the Problem-solving Ability of Your Content

The most crucial objective of your product or service is to solve a particular problem that your customer has or may have in the future. The created content must educate customers about the problem, how to solve it, and what steps to follow in case it resurfaces.

A successful content strategy supports customers who are still figuring out their main challenges and those who are already using your product to overcome them. Problem-solving is an ongoing process and increases the repeatability of customers. Your content should reinforce the solutions you offer while building credibility among your target audience.

Developing the Perfect Content Marketing Strategy

The perfect content is ready! It’s now time to share your vision, mission, and prowess with your audience. This is where the right content marketing strategy comes to your aid. All the brilliant ideas you have penned (or typed) down must now stand the test of the market forces and create a tangible impact on the people who matter.

A well-thought-out content marketing strategy aids your business in achieving specific goals, identifying clear metrics for success, and creating long-term customization and improvement processes. That component of your content strategy will decide your product or solution’s success (or failure!).

Better Visibility in the Market

A wide array of platforms is available to showcase your content today. There will always be a platform that suits your needs. You can draft your content depending on the size, nature of communication, and audience.

Be it your website, blog posts, emailers, videos, podcasts, or any other social media tool, the options today are myriad. These tools ensure that you never miss any opportunity to either interact with your target audience or create niches that were earlier non-existent.

Domain Authority

Well-optimized content is always greeted well by online search engines! Make sure that you use the right keywords and catchphrases that compel crawlers and AI bots to index your content higher up during searches.

Once you achieve this, your content will truly be revered, making you an expert in your domain. And it is a no-brainer that well-received content gets more views, more clicks, and more shares across the web, making your content a star!

Customer Feedback and Engagement

Your responsibility is far from over after you have sold your product or solution to your target audience. In fact, your customer satisfaction journey has just begun! With feedback mechanisms becoming faster and more relevant today, you can interact more frequently with your customers.

The advantages of customer feedback and interaction are manifold. You can recalibrate your product as per the feedback: fixing bugs at regular intervals, providing enhancements along the way, and offering the latest features that market forces mandate.

Robust Revenue Generation

All your efforts are channeled towards creating a positive impact in the market, keeping customers happy, and exploring new avenues to operate. However, marketing your content correctly ensures that the cash registers keep ringing. This is the most crucial aspect of any organization, as no business can operate in the dry.

It would be best to have the revenue to function, innovate, and clear off your accruals. All your expansion plans, customer-centric policies, and growth trajectory will be possible only if your content is marketed well and generates steady revenues despite rough patches in the market.

About the Author: Yogesh Sharma is the founder and CEO of Mindivik, which is a technical documentation company based out of Noida, India.

www.mindivik.in
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The Best Content Marketing Strategy
content marketing, marketing collateral

The Best Content Marketing Strategy

Dec 26, 2022 by mindivik 0 Comments

The Best Content Marketing Strategy

Content marketing, as the name suggests, is the process of planning, creating, distributing, and sharing content via different media platforms. Content marketing is a long-term umbrella strategy, including independent approaches focusing on building relationships with the target audience by delivering relevant, unique, and consistent content. Marketing content aims to increase business profits, brand awareness, sales, leads, conversions, and customer loyalty. 

Content marketing is all about creating and distributing content to grow your customers. Content marketing strategists focus on structuring the content to grab the reader’s attention and provide them with contentment. In simpler words, content marketing is like storytelling—the more engaging the story, the better the audience reach. It is about getting that perfect mix of strategies to maximize your business returns. 

Key Elements of Content Marketing

The key to any successful marketing plan lies in its core elements. Let us discuss some significant elements of content marketing.

  • Target Market: Defining your target market is essential in a marketing plan. Know your target readers to devise a tailor-made content piece strategically. 
  • Buyer’s Persona refers to knowing your Customer’s demands. Customer demands are not static. Hire a professional research team to gather data about your target market.
  • Brand Story: Communicate your business goals and brand identity to build customer trust.

 

The Pillars of Content Marketing

Content marketing is the heart and soul of any marketing campaign. Centered around content and its vitality, Content marketing is successful with its three pillars. These are vital aspects in the study of content marketing. A strategic mix of these elements creates a successful content marketing plan. Let us discuss these crucial elements.

  • Originality: Original content speaks for itself. In a world full of plagiarized content, indulge in creating unique content that is powerful enough to draw the reader’s attention.
  • Relevancy: Content relevancy can make or break your entire content marketing campaign. Relevancy refers to how well the written content responds to the search results. A yielding content marketing plan focuses on creating relevant content to target its market. Content has the power to draw attention like no other, hence its vitality in making a business successful. 
  • Engagement: A content piece should be able to engage its readers to maximize the returns. Content engagement is one of the most crucial aspects of the content marketing plan. The three key factors to keep in mind while creating an engaging content piece are:
  • Knowing your Customer or Target Audience. Content engagement varies from person to person hence knowing your target audience is the first step in creating an engaging content piece. 
  • Knowing your Customer’s needs: After knowing your target audience, it is prudent to know your Customer’s needs and demands from your business. Explicit knowledge of their needs would design the best course of action for your marketing campaign.
  • Knowing your business objective behind that content piece. Always ascertain the objectives you are trying to achieve with that content piece. Clear goals mark a straightforward course of action and help quantify the results. 

Steps of Content Marketing

Some crucial steps of a successful content marketing plan include

  • Defining your Goals: Clearly define your goals and KPIs to save time and maximize returns. Build your content strategy keeping in mind these goals. Setting your goals right from the start increases your chances of meeting these benchmarks and getting the desired results. 
  • Documenting Metrics: After setting your goals, record your metrics to analyze the growth and success of each content piece. Google Analytics is an excellent tool for recording your metrics and carefully understanding each pointer.
  • Gathering Data: Data is the building block of any content marketing strategy. Comprehensive research and data collection are the paths to your business success.  
  • Deciding content type: The content type solely depends on your business’s marketing goals. A structured marketing plan would answer the type of content your readers want. 
  • Creating Content: Create a unique piece with professional expertise to engage your target readers. This is the most crucial step in your entire campaign.  
  • Distributing Content: Distribution is everything. Content distribution refers to the platforms used to showcase your content. From Facebook, Search engines, Youtube, Instagram, or Email, make sure you know where your readers lie to get the intended growth.
  • Follow-up: Content Marketing is nothing without good SEO. Actively participate in SEO or hire a professional team to maximize business returns. 

Tips to Create an Engaging Content Piece

The foremost task of creating a successful content marketing plan is to engage your customers by offering them something interesting. Engaging content offers a new perspective to the readers. Here are a few tips to help you grab the reader’s attention.

  • Start with a Flashy Headline: You can never go wrong with a catchy headline. A headline is the first content element to interact with the readers or your prospective customers. Make sure to captivate your readers with a catchy headline.
  • Follow “Story-telling” Structure: Readers find the narrative structure of content fascinating. A “Story-telling” or “Narrative Structure” can significantly improve your content marketing results. Always indulge in profit-yielding marketing techniques like writing in a story structure. 
  • Inverted-Pyramid Structure for the Win: Inverted Pyramid content structure starts with the most crucial information, followed by secondary information. It is the most helpful technique to grab the reader’s attention. 
  • Create Unique Content: The web is full of plagiarized content. Give your reader’s a unique content piece for them to engage and appreciate your brand. A unique, creative, engaging content piece can do wonders for your marketing campaign. 
  • Use Visuals in your Content: Nothing can grab the reader’s eyes better than visuals. Try using more visuals in your content piece to make it more appealing to the readers. 
  • Content Marketing Plan: Always have a content marketing plan to get the best results. A documented, well-structured, and detailed content marketing plan saves time by clearly defining the KPIs and KRAs. 
  • Varied Content: For a successful marketing campaign, always explore all content options. Readers prefer to read more varied content. Try all forms of writing like Articles, Blogs, Emails, Newsletters, Social media posts, eBooks, etc. Serve your prospective customers with new and engaging content. 

About the Author: Yogesh Sharma is the founder and CEO of Mindivik, which is a technical documentation company based out of Noida, India.

www.mindivik.in
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https://linkedin.com/company/mindivik

10-Step Guide for Great Technical Writing
content marketing, marketing collateral, technical documentation

10-Step Guide for Great Technical Writing

Dec 23, 2022 by mindivik 2 Comments

10-Step Guide for Great Technical Writing

Technical writing is a content writing discipline focused on strategy, facts, and technology. It involves communicating technical information to its users. It simplifies complex processes in understandable words. Technical documents include technical manuals, User guides, Standard Operation Procedures, etc., and provide advanced, factual information for easy usability.

A technical writer must have good writing skills and technical knowledge to convey complex information to the end users in simple and understandable words. Technical writers with specialized skills and expert technical know-how document the content from the user’s perspective to yield maximum user satisfaction.

The scope of technical writing is not just limited to technical manuals and user guides. Technical writing is a broad concept covering all forms of factual writing. This umbrella now covers all forms of formal writing, including Press Releases, Reports, Briefs, Business Proposals, Public Speeches, etc. Any form of writing that requires clear, factual, and concept-based delivery is a technical document.

A well-written technical document is crucial for any business, from store owners to big tech companies. Every business requires clear, precise communication within its organization and with its end users to achieve its business goals effectively. These documents define your brand image. A clear and coherent flow of information is required for the users to understand the products or services. An ill-structured technical document can affect your user’s understandability, hampering your business’s reputation.

Technical documentation requires comprehensive knowledge of the product. Here are a few tips to help you improve your user communication and develop an effective technical document.

  1. Audience Analysis: It is very crucial to know your target audience. Know your audience, from internal users to end users, to create an effective technical document. Conduct a thorough audience analysis to know who your end users might be. Plan out your document keeping in mind your audience specifications. When writing an SOP, t create a logical sequence of steps for the readers. While writing a business proposal to facilitate internal communication, including all the technical concepts and jargon will create an elaborate technical document.
  2. Research your Audience’s Existing Knowledge of the Product: It is always a good course of action to know about your user’s existing knowledge of the product. This comprehensive research will help you create a blueprint of the contents to be included in your document. A clear definition of user needs and knowledge will help you create a relevant technical document with the necessary information. The user just needs to know about the usefulness of the product. Include details and terminology according to your user’s knowledge and serve them the desired content.
  3. Know the Product you are Writing for. Know your product inside out. Having in-depth knowledge about the product, its specifications, user persona, unique features, etc., will help you devise a clear technical document in no time. A writer with extensive knowledge about the product can deliver the technical document in the simplest words. The goal is to simplify the product so indulge in some good research on your product to achieve this writing goal.
  4. Structuring your Document: After the research phase comes the executing or structuring phase. How you present, your information is just as important as what you present. Technical documents are usually considered monotonous content pieces. Present your document in a way that grabs the reader’s attention and hooks them up with your document. Give your text a meaningful flow from one concept to another to enhance the readability and understandability of your content. An excellent technical document will engage the readers and deliver the context in the simplest way possible.
  5. Document Flow: Use attractive layouts to navigate your document flow. Layouts that enhance readability and help in easy scanning. Make your text more appealing using bulleted or numbered lists, headers, footers, and document names. Make your transition from one text to another seamless with coherent document flow. Include examples in your text to keep the readers hooked to reality while keeping it practical.
  6. Using Visuals to Engage. Use imagery as and when possible. With shorter attention spans, modern readers prefer visuals over text. Visuals grab the reader’s attention more than written texts. The goal is to get your message across in fewer words. Use different illustrations like tables, flow charts, 3-D diagrams, and screenshots to break the monotony of boring texts. Visuals enhance the reader’s understandability of the text, improves document flow, and facilitate readability.
  7. Using Simplest Language Possible. You do not want to sound smart and confuse your readers with complex vocabulary. Technical documentation aims to get the message across. Stick to simple words, short sentences, and clear steps to guide your readers. Think from your reader’s perspective while writing the text and Simply the language wherever possible. Opt for more minor texts with numbered lists and the most straightforward language to enhance your document’s readability.
  8. Creating detailed TOC: Enhance your document’s searchability by preparing an elaborate Table of Contents. A table of contents is the index of your entire document and the first thing to interact with your readers. Make sure it is well-defined and comprehensive. Your readers should be able to find anything in the document easily. Create the TOC with simple language and the aim to provide a roadmap to the readers. Cross-reference the pages and numbers to avoid confusion among the readers.
  9. Preparing Glossary: A perfect technical document has an elaborate list of glossaries to enhance the reader’s understanding. A glossary is an alphabetical list of words relating to a specific term with an explanation. It is an effective strategy to tie words and phrases your readers might find challenging to understand. Simple words and phrases to explain complex terms will make your technical document effective and efficient.
  10. Proofread your Document and Refine: Edit and refine your technical document with every version update. Update your content regularly to keep it afresh and practical and maintain a competitive edge. Creating a technical document is a lengthy and cumbersome process. Take expert guidance from a subject matter expert to pinpoint the shortcomings in the text. Having a second set of eyes is always a good option in reviewing.

About the Author: Yogesh Sharma is the founder and CEO of Mindivik, which is a technical documentation company based out of Noida, India.

www.mindivik.in
www.facebook.com/mindivik
https://linkedin.com/company/mindivik

process documentation
content marketing, marketing collateral, Technical Communication

The Importance of Process Documentation

Dec 22, 2022 by mindivik 0 Comments

The Importance of Process Documentation

The scale and diversity of operations of any organization require all its processes, tasks, and knowledge documents to be streamlined and aligned across verticals and departments. An ill-structured, inconsistent, and inaccurate process document causes unnecessary confusion among employees, creating delays in the workflow and reducing efficiency.

What is Process Documentation

Information within an organization is dynamic; any vertical might require it at any time. It is imperative to ensure that everyone within the organization is on the same page. This warrants city and completeness across documents so that the staff knows the task without external guidance. An expanding business will have a growing amount of information distributed among the employees.

To achieve this, companies must undertake what is known as process documentation. Process documentation is an ongoing activity that simplifies complicated operations by making the process accountable, transparent, and tangible. It is a step-by-step document explaining the exact structure of how tasks need to be performed.

Why do We Need Process Documentation

Process documentation explains to the user how to carry out a process that’s part of your organization’s work. It’s not merely an explanatory document but a holistic guide explaining a process that caters to employees across domains and skill sets.

Eliminating Uncertainty in Operations

Process documentation helps businesses remove ambiguity from their work. Understanding that any stakeholder might mentally store all the FAQs related to a process is essential, but they can still be lucidly explained during a crunch situation.

Efficient process documentation eliminates the need to assume certain aspects of a process. Many junior-level employees might be averse to quizzing their seniors about the following step in the application, thereby nullifying the purpose of information sharing.

This is where a well-structured process document steps in. All the information can be accessed from anywhere by anyone at any time. Also, if the person possessing all the process information leaves the organization, there is no risk of the data being lost forever.

Ensuring Organizational Conformity

Certain work ethics and practices in every company bind employees. These ethics must reflect in the manner in which an operator completes tasks and achieves the desired goals. The procedures and policies within an organization and the operational tasks must be unanimously followed. A process document enlists the various steps that an employee must follow to minimize errors and save time.

The stricter application of process documentation is during real-time operations. A supervisor might verbally explain the entire process to an operator perfectly. Still, there are high chances of the latter messing up this information as it might often be a lot to remember, process, and implement simultaneously. A centralized document containing the entire workflow and problem-solving tips will help reduce mistakes and improve efficiency.

Maintaining Information Consistency

Consistency is a critical factor in a business that helps maintain harmony in internal operations and projects homogeneity in the eyes of customers and external stakeholders, thereby creating positive brand value. Every organization wants things belonging to the same group to appear and feel the same. If this does not happen, a natural lack of cohesion becomes inevitable, leading to disoriented implementations and erratic output.

An interesting fact here is that the lack of consistency does not arise due to inherent human errors but owing to our natural intent to modify and mold processes as per our observation or comprehension. An individual might be inclined to complete a particular task in a specific manner, while his colleague might have other thoughts.

In the future, both might explain the process in their versions to others in the value chain. This might cause information distortion in the long run and create unfathomable challenges for businesses.

An approved, centralized, and standardized document spelling out the various aspects of a process and how it must be adhered to will go a long way in sticking to the basics. Employees will no longer have to apply their judgment in a process and can instead focus on other essential tasks.

Removing Redundancy

There is often a tendency among individuals to elaborate a process and jargonize it to make it appear bejeweled while being able to highlight their contributions in the process. Such enthusiasm is highly commendable but might lead to redundancy in an otherwise simple process.

Stoic process documentation directs all employees to follow a unified structure. It sticks to the basics, answers all the essential questions, and allows fellow members to be looped in as required. Being dynamic, organizations must revisit a process document periodically and carry out modifications to accommodate the latest developments and process changes.

Process Documentation: The Smart Approach

The key idea behind having a workable process documentation in place is to identify and implement a team’s collective intelligence in every process and make it profitable. Merely hastening a process or mitigating errors is not the aim of such a document. It helps businesses envision an environment where everyone works together, achieves collective goals, adapts to changes quicker, and grows professionally.

 

About the Author:
Yogesh Sharma is the founder of Mindivik, which is a technical content development company based out of Noida, India. Yogesh Sharma can be reached on LinkedIn and Facebook.

Communication, marketing collateral, Technical Communication, whitepaper

The Art of Writing the Perfect White Paper

Nov 29, 2021 by mindivik 0 Comments #marketing collateral, #techcom, #technical communication, #technical publications, #techpubs, #whitepaper

The Art of Writing the Perfect White Paper

White papers have, for long, been used by not-for-profit organizations, NGOs, and governments to gauge public opinion on new policies. With the expansion of digital footprint, white papers are often used by private companies as a marketing strategy for brand awareness and lead generation. This is because white papers essentially have a lower advertising appeal.

Mindivik - Content writing company

By ANWESH KOLEY

Understanding a White Paper

Content today generates business and the key to effectively channelize quality content to boost revenues is a white paper. A white paper is a marketing and sales asset, which aids problem solving and streamlines the process. It is a document used by businesses to explore a particular subject matter related to its product or service thereby generating the required numbers.

In a modern day business set up, a white paper is more than a mere knowledge document. Today, a concisely written white paper extensively delves into a specific topic, problem, or solution relevant to the business.

Business units can use a white paper to announce new products or services to the general public or other stakeholders. They can be distributed via an internet landing page that may be promoted through the following:

  • Blogs and social media platforms
  • Podcasts
  • Paid marketing initiatives
  • Organic search engine traffic

White papers have, for long, been used by not-for-profit organizations, NGOs, and governments to gauge public opinion on new policies. With the expansion of digital footprint, white papers are often used by private companies as a marketing strategy for brand awareness and lead generation. This is because white papers essentially have a lower advertising appeal. They are more fact oriented and clearly describe the essential attributes of a product or service.

Why do We Need a White Paper

The key usage of a white paper is for businesses to promote their products or services to new customers, decision-makers and other relevant stakeholders. A good white paper engages and educates a business’s given clientele with in-depth information that does the work for the customer. The idea is to address a specific topic relevant to its industry and the wider business spectrum. A white paper can establish a business as an authority on a specific topic in the public eye.

By effectively engaging with the public, a white paper has emerged as an informative tool for knowledge sharing and stakeholder empowerment. It is an avenue for a business’s marketers to share information about new products, services, or methodologies that their business offers. White papers are also used in business-to-business (B2B) marketing, for businesses to inform other businesses in the supply chain of their products or services.

“In a modern day business set up, a white paper is more than a mere knowledge document. Today, a concisely written white paper extensively delves into a specific topic, problem, or solution relevant to the business.”

How to Write an Effective White Paper

 

A Relevant Topic

The most essential part of your white paper journey is to zero down on a topic most relevant to your TG. Often, finding the right topic can be the biggest challenge. It is essential to identify the right audience whom the scope of your white paper will appeal to. Next, choose an issue that’s interesting to them and they can instantly relate to. It can be an immediate case study of successful companies in your industry to create benchmarks, for instance.

Keep it Professional

The essence of an effective white paper is to be descriptive and professional. Writing a white paper is not similar to writing a blog. You need to use a business writing style, which is relatively formal and explains the requirements clearly.

Your Intro to Fame

A captivating intro sets the perfect tone for your white paper. You want to catch the attention of the right audience from the word go and your intro is the best tool to set this tone. Pique their interest, and then tell them what they’re going to accomplish by reading your white paper. This includes writing a summary of your white paper and including an organized list of topics.

Adding Value

A white paper is as emphatic as the value it adds to the work process of your audience. Make sure to emphasize the value you will create with your presentation. Your white paper is not a billboard for your business, but an opportunity to create an image of expertise and insight that will help your readers. Whether this generates immediate sales for you or future avenues comes later. Initially, you need to give them something of value. This can only be achieved by loading your white paper with useful tips and information.

A Clear Structural Flow

A well-structured draft creates a positive impression throughout your presentation. Make it a point to come up with a clear outline first, and then proceed to write your paper. Be sure the flow of your white paper is in sync with your goals. This instantly grabs their attention, while delivering the requisite value, and makes them take further action.

Start it First

First, write out your draft and then sit for editing it. Once you have your outline put together, get your thoughts down while they are still fresh in your mind. It is important to begin with your ideas. You need not bother about editing the draft at every stage until you have completed the draft. If the idea of the white paper is clear, you will have no challenge going back and ensuring your work flows seamlessly afterwards.

Proofread your Way

Proofreading forms the backbone of a successful white paper (or any other document, for that matter!). Go back over your draft and see what needs to be done to make it read better. Ask for other people’s opinions, because they may be able to catch mistakes you overlooked. Read it out multiple times, to ensure there are no run-on sentences or mismatched phrases.

Ensure Effective Feedback

Like any other form of communication, you must complete the chain by following up with your audience and provide help wherever required. If you are selling a product or service that will help your readers, make sure to mention it at the end. You would do better not to use a white paper to blatantly sell your product or service. Instead, your proposition should accentuate the value you offer, which eventually drives the audience towards your offerings and the value it creates in their business and lives.

 

Are you looking for assistance with writing whitepapers, case studies, marketing collateral, technical documentation, and other forms of content, feel free to contact us.

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Case Study
case study, Communication, investor pitch, marketing collateral, Technical Communication

Case Study – Marketer’s Magical Tool

Nov 28, 2021 by mindivik 0 Comments

Case Study - Marketers' Magical Tool

A case study is a detailed story of something your company did. It goes beyond stoic persuasive marketing/sales pitches and provides real business scenarios to prospective customers about your company’s past accolades.

Mindivik - Content writing company

By ANWESH KOLEY

What’s a Case Study?

You have managed to create brand recognition for your product or service in your target market. What next? Would you rather continue with your tried and tested marketing and brand building initiatives, or let your potential customers hear it from your satisfied partners about your unique propositions? Enter the world of case studies.

A case study is a detailed story of something your company did. It goes beyond stoic persuasive marketing/sales pitches and provides real business scenarios to prospective customers about your company’s past accolades. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

There are myriad ways to use case studies in your marketing strategy. From featuring them on your website to including them on a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.

Why do we need one?

A case study proves how your product has helped other companies by demonstrating real-life results. Not just that, case studies essentially contain quotes by the customer. This renders it more powerful than a standard marketing advertisement where you praise your own product.

Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project’s results.

Over the years, companies have realized that there’s no better way to generate more leads than by providing case studies. The need here would be relevant case study examples to draw inspiration from. Without these, it can be difficult to write impactful studies that convince visitors to submit a form.

Case studies clearly show the value proposition of each product and also demonstrate how each company benefited in both the short and long term using quantitative data. You get to hear encouraging statements, such as, “This Company helped us a lot!” along with stakeholders seeing the actual change within the firm through numbers and figures.

“When done right, case studies can create a major “wow factor”. Highlighting specific, tangible results achieved for clients or customers can have the effect of breaking through the competitive clutter and capturing a user’s attention.”

Case Studies: Your Marketing Partner

 

Creating brand value and trust

Brands do a lot of work convincing potential customers of their trustworthiness, but ultimately customers know when they’re being sold to. Good case studies hero the client and his or her direct experience. This helps build brand trust because your consumers value the opinions of their peers over the sales messages of businesses.

A Tangible proof of Success

Customer trust and visible proof are closely related because it is an integral component of building long-term trust. In the current business scenario, companies strive to create as much social visibility as possible. They want to know something’s good before betting their time and money on your product or service. Case studies are a mechanism to create social proof for a brand.

Providing the wow factor

When done right, case studies can create a major “wow factor”. Highlighting specific, tangible results achieved for clients or customers can have the effect of breaking through the competitive clutter and capturing a user’s attention.

A Storytelling Opportunity

Businesses today are well aware about the power of storytelling. It helps brands develop a deeper, more meaningful connection with their audiences. Case studies are great examples of storytelling. You can use them to tell engaging and persuasive stories about the meaningful impact your brand has had on your customers.

A Unique Bouquet of Tailor-made Content

Case Studies effectively allow you to create a knowledge arena, which is unique to your company. Digital marketing runs on content and on the most basic level, case studies are fuel to power the content machine.

More importantly however, the case studies created by your company are entirely unique and specific to you. They can’t be replicated elsewhere or imitated by competitors and that’s the most valuable form of content possible.

Using a Case Study to your Advantage

Write a Blog

Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it. The idea is to write about the case study in a way that identifies with your audience’s needs. To make this more emphatic, you might write about a specific hurdle, issue, or challenge the company overcame.

Once done, use that company’s case study to illustrate how the issues were addressed. It’s important not to center the blog post on your company, product, or service – instead, the key highlight should be the customer’s challenges and how you enabled them to overcome these, thereby creating a success story.

Create a Video

Adding credibility to your case studies would be supplementary videos, which create a stronger impact. The ever-expanding reach of the internet ensures that your case studies reach the right TG at the most opportune time.

Potential customers might be more inclined to watch a video than they are to read a lengthy case study. If your budget and resources permit, go ahead and create videos of your case studies. It will become a really powerful way to communicate your unique offerings.

Have it up on Social Media

Of course, do not forget to share your case studies across all major social media platforms. There’s nothing like using these avenues to showcase your potential and generate leads faster than expected!

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