Category: whitepaper

Communication, Technical Communication, whitepaper

Whitepaper Marketing

Dec 5, 2022 by mindivik 0 Comments #case study, #technical writing, #whitepaper

Whitepaper Marketing: All you need to know

When you think of a successful marketing tool, memes, TV/ Radio ads, social media marketing, and viral marketing techniques would be at the top of your mind. As exciting and promising as these may be, several other powerful content marketing ways exist, including publishing whitepapers. Let us begin by understanding what a whitepaper is.

What is a Whitepaper?

A whitepaper is an extensively researched report written by a company or a not-for-profit organization to provide a solution for a specific industry problem. Whitepapers are written and used as a marketing tool by several industries. Companies illustrate their knowledge, research, and expertise through facts to structure a whitepaper.
It is like a guide informing readers about a complex business problem and presenting issuing bodies’ thoughts and solutions. Government and NGOs also use Whitepapers to gauge public opinion on new policies and reforms.

Whitepaper as a Marketing tool

With the changing digital scenario, companies are switching to newer, more comprehensive marketing tools like Whitepaper. A whitepaper is an effective tool for B2B (business-to-business) content marketing strategy. Written with a persuasive yet factual tone, a whitepaper is more than just an information piece nowadays.
An accurate and detailed whitepaper increases businesses’ chances to target and capture their market. A well-structured whitepaper communicates facts and in-depth information about a business problem and provides innovative solutions. The business’s nature can affect the whitepaper’s tone, but the structure and writing strategy remain the same.
Intended to educate and inform the target audience, whitepapers are trusted by more than 71% of companies as their most effective content marketing tool.

What is a whitepaper

Tips to keep in mind while writing a whitepaper

A whitepaper should have well-researched information and a compelling narrative to grab the reader’s attention. Written in academic style with over 2500 words, a whitepaper discusses in detail the business problem and provides a solution to the brand’s products or services.

Writing from the B2B perspective, a whitepaper should discuss and promote the company’s products and services to its customers, stakeholders, and media. It strives to provide trusted expertise and guidance through credible research and reasoning.

Here are a few tips to pay attention to:

  1. Research to give wings to your Whitepaper: Research marks the beginning of any content piece. Comprehensive research sets the tone of the whitepaper. Knowing your customer’s needs and expectations from the business gives leverage and a competitive edge. Make sure you indulge in factual research and findings.
  2. Magic lies in the topic: The topic of the whitepaper is the first thing that interacts with a customer. Make sure it’s relevant, persuasive, factual, and engaging.
  3. Introduce like an attention-seeker: Entire readership of your whitepaper lies in the captivating introduction. Pique their interest and provide them with a constructive solution. Structure your whitepaper with an engaging introduction, an organized list of topics, and a persuasive conclusion.
  4. Keep it persuasive yet professional: Writing from a marketing perspective entails creativity. But while writing a whitepaper, keep in mind the professional tone of writing to sound more reliable and factual.
  5. Make it visually rich: Include infographics like charts, photos, graphs, pie charts, video links, etc., to make the content more captivating and grab the reader’s attention.
  6. Proofread your whitepaper over and over for better readability and easy understanding.

Whitepaper and Business Growth

A whitepaper is excellent marketing collateral that indicates your authority over the chosen niche. Companies, Governments, Universities, and Individuals have realized the benefits of publishing whitepapers to address a business problem and propose a solution.

A whitepaper is an effective and potential content tool providing solutions to the problems faced by the majority. Let us have a look over some of the several benefits whitepaper allow in inbound marketing and Content strategy:

  • Generating Leads: Generating leads is the most popular benefit of using a whitepaper and helps your business grow and expand. A Whitepaper is a perfect mix of educative content in the form of long articles and marketing material, such as a corporate brochure. This perfect duo of learning and persuasion renders it a competitive edge over other marketing tools.
  • Building Thought Leadership: Publishing a well-structured and researched whitepaper build a positive brand image with your readers. This positions your brand as a trusted advisor and a subject matter expert in the field, enhancing the reader’s rapport with your brand. Try to accommodate a small content piece about your brand’s thoughts on the problem and how its products can eliminate the problem at the end of the whitepaper to increase curiosity among the readers.
  • Accommodating original research and expressing relevant facts: In the age of duplicate internet content, stand out by creating original content. Readers or possible leads appreciate original, relevant content that addresses their pain points. Gain a competitive edge by researching and creating compelling content.
  • These are some practical ways your whitepapers can help achieve business growth. Follow these methods to increase your online presence, spread expertise, generate leads and conversions, and, most importantly, build trust with your readers or potential customers.

Mindivik content solutions for professional documentation, technical communication, marketing copies, etc. Contact us now!

Communication, marketing collateral, Technical Communication, whitepaper

The Art of Writing the Perfect White Paper

Nov 29, 2021 by mindivik 0 Comments #marketing collateral, #techcom, #technical communication, #technical publications, #techpubs, #whitepaper

The Art of Writing the Perfect White Paper

White papers have, for long, been used by not-for-profit organizations, NGOs, and governments to gauge public opinion on new policies. With the expansion of digital footprint, white papers are often used by private companies as a marketing strategy for brand awareness and lead generation. This is because white papers essentially have a lower advertising appeal.

Mindivik - Content writing company

By ANWESH KOLEY

Understanding a White Paper

Content today generates business and the key to effectively channelize quality content to boost revenues is a white paper. A white paper is a marketing and sales asset, which aids problem solving and streamlines the process. It is a document used by businesses to explore a particular subject matter related to its product or service thereby generating the required numbers.

In a modern day business set up, a white paper is more than a mere knowledge document. Today, a concisely written white paper extensively delves into a specific topic, problem, or solution relevant to the business.

Business units can use a white paper to announce new products or services to the general public or other stakeholders. They can be distributed via an internet landing page that may be promoted through the following:

  • Blogs and social media platforms
  • Podcasts
  • Paid marketing initiatives
  • Organic search engine traffic

White papers have, for long, been used by not-for-profit organizations, NGOs, and governments to gauge public opinion on new policies. With the expansion of digital footprint, white papers are often used by private companies as a marketing strategy for brand awareness and lead generation. This is because white papers essentially have a lower advertising appeal. They are more fact oriented and clearly describe the essential attributes of a product or service.

Why do We Need a White Paper

The key usage of a white paper is for businesses to promote their products or services to new customers, decision-makers and other relevant stakeholders. A good white paper engages and educates a business’s given clientele with in-depth information that does the work for the customer. The idea is to address a specific topic relevant to its industry and the wider business spectrum. A white paper can establish a business as an authority on a specific topic in the public eye.

By effectively engaging with the public, a white paper has emerged as an informative tool for knowledge sharing and stakeholder empowerment. It is an avenue for a business’s marketers to share information about new products, services, or methodologies that their business offers. White papers are also used in business-to-business (B2B) marketing, for businesses to inform other businesses in the supply chain of their products or services.

“In a modern day business set up, a white paper is more than a mere knowledge document. Today, a concisely written white paper extensively delves into a specific topic, problem, or solution relevant to the business.”

How to Write an Effective White Paper

 

A Relevant Topic

The most essential part of your white paper journey is to zero down on a topic most relevant to your TG. Often, finding the right topic can be the biggest challenge. It is essential to identify the right audience whom the scope of your white paper will appeal to. Next, choose an issue that’s interesting to them and they can instantly relate to. It can be an immediate case study of successful companies in your industry to create benchmarks, for instance.

Keep it Professional

The essence of an effective white paper is to be descriptive and professional. Writing a white paper is not similar to writing a blog. You need to use a business writing style, which is relatively formal and explains the requirements clearly.

Your Intro to Fame

A captivating intro sets the perfect tone for your white paper. You want to catch the attention of the right audience from the word go and your intro is the best tool to set this tone. Pique their interest, and then tell them what they’re going to accomplish by reading your white paper. This includes writing a summary of your white paper and including an organized list of topics.

Adding Value

A white paper is as emphatic as the value it adds to the work process of your audience. Make sure to emphasize the value you will create with your presentation. Your white paper is not a billboard for your business, but an opportunity to create an image of expertise and insight that will help your readers. Whether this generates immediate sales for you or future avenues comes later. Initially, you need to give them something of value. This can only be achieved by loading your white paper with useful tips and information.

A Clear Structural Flow

A well-structured draft creates a positive impression throughout your presentation. Make it a point to come up with a clear outline first, and then proceed to write your paper. Be sure the flow of your white paper is in sync with your goals. This instantly grabs their attention, while delivering the requisite value, and makes them take further action.

Start it First

First, write out your draft and then sit for editing it. Once you have your outline put together, get your thoughts down while they are still fresh in your mind. It is important to begin with your ideas. You need not bother about editing the draft at every stage until you have completed the draft. If the idea of the white paper is clear, you will have no challenge going back and ensuring your work flows seamlessly afterwards.

Proofread your Way

Proofreading forms the backbone of a successful white paper (or any other document, for that matter!). Go back over your draft and see what needs to be done to make it read better. Ask for other people’s opinions, because they may be able to catch mistakes you overlooked. Read it out multiple times, to ensure there are no run-on sentences or mismatched phrases.

Ensure Effective Feedback

Like any other form of communication, you must complete the chain by following up with your audience and provide help wherever required. If you are selling a product or service that will help your readers, make sure to mention it at the end. You would do better not to use a white paper to blatantly sell your product or service. Instead, your proposition should accentuate the value you offer, which eventually drives the audience towards your offerings and the value it creates in their business and lives.

 

Are you looking for assistance with writing whitepapers, case studies, marketing collateral, technical documentation, and other forms of content, feel free to contact us.

Facebook-f Twitter Linkedin-in