A 360-degree content strategy is the high-level planning, creation, delivery, and ongoing content management to support key business initiatives. Essentially, it is your game plan to drive traffic, leads, engagement, sales, and other business outcomes through content.
- What do you want to accomplish?
- Who do you need to reach?
- What types of content to publish?
- How content will support the brand?
- How to differentiate your content?
- Ways to promote your content?
- Metrics that define success?
The high-level Steps
- Content Planning
- Content Creation
- Content Delivery
- Delivery Optimization
- Managing Conversion
